Gransil SiW Series
New Ingredient Press Release from Grant Industries
Effective Spring 2008
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Grant Industries announces the launch of the
Gransil SiW Series, the next progression of
Silicone-in-Water (SiW) performance dispersions developed for modern beauty care products. As described by
Thomas Hrubec, Director of R&D at Grant, "We systematically used a minimalist approach and developed a
proprietary process that does away with the sensory drawbacks associated with traditional emulsifier-based
silicone concentrates. This comprehensive series of products is designed for application in skin care, sun
care, color cosmetics and hair care. They are all water misible and provide energy savings when used in a
cold process, although heat is acceptable if the formula requires it. This allows mixing silicones and
actives in creative ways that present a new cosmetic palette of textures and formulation attributes. The
featured Gransil SiW products for skin and cosmetics will dramatically enhance the sensory perception during
payout and play of the beauty care product. The final product transitions to a sophisticated, powdery feel,
with a soft-focus appearance, which enables a brand to stand out from the competition".
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Product advertisement shown below - As seen in HAPPI Magazine
